The Car Retail Ranking Report 2021 Series: Tata Motors ranked 7th has deep rural penetration – ET Auto

Shailesh Chandra, President, Passenger Automobile Enterprise Unit, Tata Motors

The edited excerpts of the interview with Shailesh Chandra, President, Passenger Automobile Enterprise Unit, Tata Motors, on retail plans.

Q. What are the core focus areas on your supplier companions in a post-COVID world?

The next are the three focus areas for our supplier companions and retailing:

1. Ease out the ultimate shopping for course of and make the purchasers really feel protected after they resolve to purchase a automotive.

2. Value management and optimisation of stock via robust retail plans.

3. Speedy transfer to digitalisation to boost buyer comfort.

Q. Is smaller setup changing into the norm going ahead – what share of gross sales shops shall be massive, small, sub-outlets and cellular shops?

The institution of shops and its dimension is a strategic name taken by OEMs. For Tata Motors, the scale of shops varies relying on whether or not they’re in massive cities or in rural markets. Historically, rural shops shall be barely smaller. At current, we don’t have a sub-outlet idea, and we’re within the strategy of introducing cellular shops, and we are going to examine their effectiveness.

Q. What’s the whole variety of dealership shops you have got proper now and what have been the numbers within the earlier 12 months?

On the finish of FY21, we had about 900 shops, practically 100 greater than in FY20. Out of the 900, we’ve got about 300 3S shops, 300-plus solely service shops, and about 600 shops most of that are within the rural markets. Relying on our gross sales quantity and repair influx from a selected area/space, we’ve got pretty distributed 3S, solely sale and solely service shops to assist the wants of our clients higher.

Q. What’s the common price per unit on your vehicles?

The typical ex-showroom worth of Tata Motors passenger automobiles is round INR 8.5 lakh.

The Car Retail Ranking Report 2021 Series: Tata Motors ranked 7th has deep rural penetration
Observe: All the info is an estimation primarily based on the data acquired from numerous sources and extrapolated by ETAuto analysis.

Gross sales Outlet: Gross sales Outlet means every kind of bodily shops/dealerships/touchpoints from the place vehicles have been bought.

Common Gross sales Income: That is primarily based on the ballpark common promoting worth per unit multiplied by whole items bought in a 12 months divided by the variety of shops.

Common Promoting Value Per Unit : That is an estimated worth derived from the value vary and the calculation achieved by ETAuto. It might differ barely from the precise worth.


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