Russia’s declining smartphone market may slip further in 2022 amid Ukraine invasion

What you need to know

  • Russia’s smartphone market declined 7% year over year in 2021, according to Counterpoint Research.
  • Samsung dominated the market with a 30% share, followed by Xiaomi, Apple, and other Chinese brands.
  • However, the country’s handset market may slip further this year following the Ukraine invasion.

Russia’s invasion of Ukraine does not bode well for its smartphone market, which has already slipped 7% year over year in 2021. A new report from Counterpoint Research says the country’s handset market could take another hit this year.

The market research firm pins the decline on consumers’ “longer upgrade cycles” and their shift “from mid-tier to high-tier devices.” That said, Samsung maintained its lead with a 30% share, up from 25% in 2020.

Counterpoint notes that Samsung’s Galaxy A series phones accounted for more than half of its shipments for 2021.

Counterpoint Research Russia handset tracker (Image credit: Counterpoint Research)

The Galaxy A12, which is currently one of the best Android phones under $200, was a huge success and remained the company’s most popular model in 2021.

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