Purple iPhones up for pre-order today!

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One big surprise during the AppleSpring Loaded” event was the announcement of a new color for the iPhone 12 and iPhone 12 mini. We were already expecting new cases with new colors, sure, but a purple iPhone 12 was a well-kept secret. 

iPhone 12 mini – pre-orders begin 5 AM PDT

iPhone 12 – pre-orders begin 5 AM PDT

Seem familiar? It’s very close to the purple color that the iPhone 11 was available in — and it’s pretty cool.

Is the purple iPhone 12 more expensive?

Nope — there’s nothing special about the new purple iPhone 12 (it’s not like the Jet Black iPhone 7 from ages ago). It simply joined the roster a bit late, but it will cost you about as much as any other iPhone 12 or iPhone 12 mini, in their respective storage tiers.

You can pre-order an iPhone 12 or iPhone 12 mini in purple starting today, 5 AM PDT. Shipping will begin on the 30th of April. The other five colors are, of course, still available immediately — either from the Apple Store or your favourite retailers.

Remember to grab accessories for your brand-new purple iPhone 12:

Unfortunately, Apple did not introduce any new color for the iPhone 12 Pro line — these still come gray, silver, and gold. It goes in line with the “Pro” moniker and the intended perception that the Pro iPhones are meant for “serious work”, while the non-Pros are all fun and games. Still, it’s kind of a letdown that the more expensive models colors aren’t nearly as fun.

The iPhone 12 and iPhone 12 mini still also come in black, white, green, and (Product) Red — nothing has been cut short to make room for the new color.


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