Introducing search suggestions on the App Store!
Select (or deselect) multiple suggestions to refine your search so you can find even more amazing apps and games.
Search suggestions roll out today starting with the USA, Canada, the UK, and Australia. pic.twitter.com/viaZHlCZMb
— App Store (@AppStore) April 29, 2021
Not all searches will lead to multiple suggestions but what you will see all of the time are ads right underneath the search suggestions. These ads are related to the original search term. For example, when we searched for News, an ad for the Opera News app popped up.
App Store search suggestion could end up being a time saving app discovery tool, or others just might see it as another opportunity for Apple to sell advertisements. Every one will have their own opinion based on their personal experience with the tool. Still, it does speed things up when you know exactly what kind of apps you’re looking for by suggestion the places you want to search for apps.