Analyst sees Apple unveiling two new iPad Pro units, a new iPad mini and a 2021 iPad
Ives believes that there are plenty of iPad users who need to upgrade to a newer model. The analyst says, “We estimate only ~40% of iPad users have gone through a refresh the last year with some clear pent-up demand that these new iPads will unleash in the next few quarters thus giving Apple another product tailwind.” He also expects the Services business to continue showing strong growth and measures the value of that unit at $1.3 trillion as the installed base of iPhone users continues to be milked for cash by Apple.
From left to right, mockups of the 12.9-inch iPad Pro, 11-inch iPad Pro and new iPad mini
We should also see Apple finally unveil its AirTags tracking system during the “Spring loaded” event. The event starts April 20th at 10am PDT / 1pm EDT / 6pm BST. You can view it live by going to the Apple Channel on YouTube. If you head over there now, you can set a reminder to alert you when the event is about to start on Tuesday.